Because of the success of the Cannavan editorial illustration I did for Science Friday the previous May, when Senior Manager of Experiences Diana Plasker wanted to evolve the look and feel for the Science Friday Live event branding in a more illustrative direction, she emailed me. I was assigned two cities—Salt Lake City, UT and Columbia, MO—and tasked with playfully depicting the science that happens in each in order to promote Science Friday’s live event for potential audiences.